School Sports Newfoundland & Labrador is proud to officially launch its new logo representing the SSNL Varsity Program. Varsity sports has been a mainstay of SSNL since it’s inception in 1969, but with the addition of the Participation Nation program in 2004 there was a need to both, better identify the Varsity program and to distinguish the two entities.

The School Sports Newfoundland & Labrador parent logo now represents a premier athletic and wellness program that showcases our competitive (Varsity) and participation based (Participation Nation) stream of programs.




VEE Creative Group was contracted to take on the task of creating this new look and we are excited with what they’ve produced – a strong iconic design that represents the pursuit of athletic excellence and the power of sportsmanship.